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As I get a little bit older I keep having to investigate all these different types of insurance. For the business, for the cars, for the liability, for life, for health, for maternity. And everyone seems to be selling insurance now. For everything.

So I was meeting with some of my sales reps and we were swapping some war stories. About the guy walking onto my patio who got hit by some bird droppings and adamantly demanded a gift certificate. About the guy who’s friend spit in his beer and he wanted me to buy him another one. Or the guy who puts his cigarette out “accidentally” in the backwash remainder of his bottle of beer and wanted me to buy him another one. Or the guy who’s friend took his shot of jagermeister and I was, once again, required to buy him another one.

So we got to thinking. Maybe we should sell beer insurance. Because you never know what might happen to you when you walk into a place and for one reason or another and you down a beverage. Maybe we can offer “beer insurance” for those unexpected mishaps. Add a buck to the beer price and you can drink it with an easy mind… You dropped your beer? Do you have your insurance group number? No problem. Here’s another. Cheers!